John Reese just released the third and final launch video as part of his Traffic Secrets 2.0 release.
You can watch the video here –
I just finished watching it and it was great stuff, just like the first two.
In case you missed John’s first two videos released last week, make sure you head to this page to watch them before watching this one, they follow in a sequence.
http://www.trafficsecrets.com/home/
Marketing With Software
Something very few people implement as an online traffic technique is to build software applications. I will stick my hand up as one of those people too and after watching John’s third video I am REALLY excited about the potential. I was busy taking notes during the video, jotting down ideas for software apps I would like to make as marketing tools for my current projects.
It’s clear John thinks big when he considers how he will generate traffic. The application of a successful software marketing strategy can result in hundreds of thousands to even millions of visitors – we’re talking mainstream big, maybe not quite Facebook levels, but at least within the same playing field as some of the most popular sites in the world.
I can see why this strategy is so powerful. Very few people do it and even fewer execute it well if they try. If you can – as John suggests – make an online user-content generated software application, the potential for growth is tremendous.
Video Breakdown
John begins the video with strategic advice regarding why this tactic works and how he has implemented it himself in the past, then presents real world suggestions for software applications and offers tips on how to find the people to build the software for you.
I won’t reveal everything from the video, but a couple things I thought worth repeating even though they might seem obvious to some when creating software are -
- Test programmers with a smaller project first regardless of how good their ratings may be within a freelance site
- Create extremely detailed specifications for your project
There’s a lot more advice and some great suggestions from John that I know will spark ideas for you while watching the video, so make sure you take notes when inspiration strikes. Here’s the video link again –
http://www.trafficsecrets.com/home/v3.html
The Sales Pitch You Just Have To Watch
The second half of the video is the sales pitch, since obviously John is promoting his new training program Traffic Secrets 2.0.
What’s interesting about John’s pitch is how he’s decided to go opposite to what’s been prevalent in the last few years with Internet marketing product launches. He’s done a completely soft approach, there’s no upsells, no forced continuity, no false scarcity – pretty much any grumble people might have had about “marketing gimmicks” and John’s decided to blatantly state that he’s not doing it.
This in itself is a clever marketing tactic but it’s the execution that has to be watched. John has a very professional and clean-cut presentation style. It’s a serious presentation (no Frank Kern or Ed Dale antics here), John’s serious about his business and he’s put it all together in a video that gets the message across without any hyperbole.
And it’s worked on me – I want this product, bad.
I want it because of the videos I just watched. I want to learn John’s traffic tactics and also copy how he markets things. With John Reese you study what he says and how he says it.
John’s presentation style suits me. I like the soft sell, I use it myself all the time and I expect it’s going to pay off for him, especially as he’s priced the product lower than recent launches.
Traffic Secrets is just $397 for the product and access to any future upgrades.
During the second half of the video you will see what exactly is inside Traffic Secrets 2.0, which includes some DVDs and manuals and access to an online training resource. It’s sort of a melding between a home study and an online community, which is a nice approach.
The product goes live Tuesday 15th July 12 Noon EST and I’ll be there to buy my copy for sure.
Even if you have no intention of purchasing this, go watch the videos, see how video and a soft approach to selling can work and learn from both the content within the video and the strategy behind the video.
Here’s that link one more time:
http://www.trafficsecrets.com/home/v3.html
Yaro Starak
Borrowing John’s Ideas