This is video number four in my live product launch case study. I recorded this yesterday, a day that was quite tiring but a ton of fun because I got to speak to six people who had all taken part in Blog Mastermind and listen to them recount their experiences in my program.
It was wonderful to meet everyone in a more personal format and thanks to all who I talked to (you know who you are).
Each of the conversations were recorded and as long as they come out okay from a technical standpoint, I will be using them on the Blog Mastermind coaching page as testimonials when the program re-launches.
In this video I explain why testimonials are important and then provide a visual tutorial on how I record video interview testimonials using Skype, Call Recorder for mac or Pamela for windows.
As you will hear in the video, it’s critical when conducting a product launch that you have people who can offer genuine feedback after using your product, especially from “normal” people that others can relate to.
It’s great to have expert recommendations that can raise your credibility in the market, however it’s also important to have feedback from someone who just came “off the street”, who tries your product, enjoys the experience and is willing to talk about it.
In today’s world we are more likely to trust someone “just like us” rather than someone claiming expert status, so the average person testimonial has become critical, which is why I’m so grateful to the people who volunteered to do the video testimonials.
In case you missed the previous videos in this case study, here they are…