I hope you are all enjoying the holiday long weekend if you have one this weekend in your part of the world. It’s a very slow weekend based on the traffic numbers I’m seeing to websites, so you all must be doing other things offline – good for you!
In my case I’ve having fun doing non-business related things like parties and golf, but I did have one cool business thing arrive in the mail this week that I’ve begun browsing through. It looks like this:
Yep, Product Launch Formula (PLF) finally arrived and WOW, it’s a big package. Jeff Walker sure packed in a bunch of stuff into his flagship product, it’s definitely the largest Internet marketing product pack I have received so far.
Here’s a summary of what is in the PLF pack -
- The product launch formula DVD
- Two large product launch spiral bound text manuals
- Nine CD-ROM tutorials covering product launch fundamentals, the pre-launch sequence, the launch sequence, how to do a quick launch, an underground launch and a compressed launch, and a questions answered CD
- A three CD interview with John Reese
- A two CD interview with Jim Edwards
- A two CD interview with Jason Potash
- A two CD interview with Mike Long
- An interview CD with David Frey
I’ll do a proper review of PLF once I finish going through the materials, but here’s a little introduction into why I bought it.
Why I Bought It
I bought PLF initially for ideas for the launch of the Blog Traffic School course, my Blog search engine optimization book and my Blog Mastermind mentoring program. This year is all about getting my blog traffic products out the door and available to the public and creating a solid business around blog teaching and training.
I expect many of the techniques in PLF will be beyond my resources initially at least, but hopefully with each new product launch I can put on a bigger “show”, release more great information to the market and build more buzz. I doubt I will do everything recommended by Jeff Walker, since the product launch process can be absolutely massive if you implement it 100% (think about the scale of Internet marketing product launches like Pipeline Profits, StomperNet and Strategic Profits). I expect to use MANY of the ideas and fully believe it will be responsible for thousands of dollars of extra product sales, so well worth the $997 investment.
Launching Non-Internet Marketing Products
One day, when I get this whole blogging and Internet marketing thing out of my system and I venture forth into more lucrative non-Internet marketing niches, where of course I will still use Internet marketing techniques to sell online, the products just won’t be related to the make money online industry. By then I expect, thanks to experience and the training provided in PLF, that I will have a strong grasp of the product launch process and million dollar launches will not be out of the question.
I wonder what industries I will end up in…
As you can see I view Product Launch Formula as a foundation course in the Internet marketer’s toolbox, something if done right, can lead to million dollar sales. This is a course that every serious Internet marketer needs to have on their shelf for reference purposes, for training staff and for relying on when going through the launch process. Now I just need to get through it all!